Articles
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This is a packet of information send to dealerships. It contains specification information, feature information, and also sample advertising samples that a dealership could use.
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Information on the 1941 Packard models relating to Prices, Specifications, Colors, Upholstery, Accessories and Equipment, and Factory Delivery in the United States.
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This is information sent to Dealership on how to dress up the showroom for the coming Christmas Holidays. It contains not only suggestions, but also items that can be ordered for display in the showroom.
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This is a set of information provided to a dealership containing suggestions on how to dress up the dealership for the announcement of the coming 1941 models.
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There letters were issued by PMCC to Dealers and Zones to make them away of any changes that affected model specifications, trim levels, features, and general supply line issues.
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These were General Letters issue by PMCC and sent to dealership to keep them up to date on various tops throughout the year.
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These are a set of Packard Promotional Pointers that were sent to dealers to give them information on both current Packard advertising and promotions as well as tip on promoting their dealerships and the Packard brand in their local markets.
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This is the Vol 3 No 13 of the Sales Educational Course (1925).
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This is a circa 1923? "Confidential Accessory Price Book for Packard Distributors", Book Number 291, issue by Packard Motor Car Company of Chicago. 50+ pages.
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This is the 1933 Packard Fact Book. These books were given to Salesmen to educate them on the features and specifications for the 1933 models.
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This is the 1932 Packard Fact Book for models 903 and 904. These books were given to Salesmen to educate them on the features and specifications of these models.
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This is the 1932 Packard Fact Book for models 901 and 902. These books were given to Salesmen to educate them on the features and specifications of these models.
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This is the 1931 Packard Sales Fact Book for models 840 & 845. This was given to Salesmen to educate them on the features and specifications of these models.
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This is the 1931 Facts Book for the Packard Eight 826 and 833 models. These were given to Salesmen to educate them on these models.
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This is the 1929 Fact Book for the Packard Eight Models 626 and 633. These were given to Salesmen to educate them on the features and specifications of these models.
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This is the 1928 Fact Book for the Packard Eight 443 models. These were given to Salesmen to educated them on the features and specifications of the 443 models.
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This is the 1925 Salesman Facts book for Packard Eight models 236 - 243. These were given to Salesmen to educate them on the features and specifications of the 236 - 243 models.
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This is the 1923 Packard Specifications and Adjustments for Twin-Six, Single-Six, and Model D and E Trucks.
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This is the 1908 Packard "Thirty" Motor Car Catalog. It contains information and descriptions about the Packard model "Thirty"
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This is the 1921 Twin-Six Fact Book (rev. 7) that was given to Salesmen to him educate them on the features and specifications on the 1921 Twin Six models.
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This is the 1921 Standard Sizes and Adjustments. It provides specifications on the Single-Six, Twin-Six, Model D and Model E Trucks.
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This is a dealer generated price list for 1922 Packard vehicles. It not only contains prices on standard models, but also Custom Bodies models.
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This is the 1924 Single Six Fact Book for the 226 and 233 Models. This was given to Salesmen to help educate them on the featured and specifications on the 226 and 233 models.
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These were given to Salesmen in 1920 to help educate them on the coming 1921 Single Six models. Wonderful illustrations of each models are included.
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This Salesman Fact book published in Sept 1920 was used to educate the salesmen of the features and specification of the new 1921 Packard Single Six models that was coming out.
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This is the 1920 Twin-Six Fact Book. It was used by Salesmen as a reference to the features and specification of the 1920 Twin-Six.
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This is the 1929 Sales Catalog and Price List. In contains high-level information about Packard vehicles and a one page price list of the 1929 models.
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The is the 1920 Specification for the Packard Model E Trucks. In contains various information about the BC, DE, and FG size models.
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The is the 1919 Packard "E" Truck Sales Information. It contains illustrations of the various mechanical systems of the Packard "E" Truck chassis.
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This is the 1914 Packard Salesmen Fact Book. It was used by salesmen to cover all the features and specification of the 1913 4-48s.
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Trade Letters were sent to advise dealers on matters involving vehicle sales, ordering, and production.
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Sales Spotlight Bulletins were sent to dealers to promote the ordering and stocking of featured products - typically, accessories, maintenance, or new items - to help build additional sales and profits. Attachments are included, where available.
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Sales Spotlight Bulletins were sent to dealers to promote the ordering and stocking of featured products - typically, accessories, maintenance, or new items - to help build additional sales and profits. Attachments are included, where available.
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This the is 1941 Salesmen Data Book. These handbooks were given to sales and provides a handy reference on models, features, competitive information, and specifications. Also there are pictures and illustrations of most of the models.
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This was a Training Booklet given to the Salesmen at the 1953 Packard Retail Sales Conference.
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This is a 100+ page Portfolio covering salesman information on all the new 1934 Packard Models, and Custom Bodied models. This also contains competitive information.
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These Data Books were given to Salesmen and contain essential information about all the models including specifications, features, pictures, as well as company information. This also includes information on the Packard Custom cars.
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This was the 1949 Packard "Planned Sales Management" Training Booklet used to train Sales Managers at the Dealerships.
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A training manual provided to dealers covering Used Car Buying, Reconditioning, Display, Advertising, and Selling.
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This is General Letter G-363, Dealer GL-1013 which was sent out to all Packard Distributors and Dealers on October 13th, 1939 to notify them about the upcoming Packard NOROL National Advertising Program in several of magazines such as Saturday Evening Post, Popular Mechanics, and Good Housekeeping. This also covered what the dealers were to keep in stock, and how they tied into the campaign.
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This manual covers the care, operation, and repair of the 1914 Packard "1438" Model (2-38). It contains detailed pictures of the various mechanicals system. Also their is a list of Packard dealers circa late 1913, and a fascination section on the Touring North American and Europe.
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This appears to be a Twin-Six Fact Book covering the "1-25" and "1-35" models. It contains illustrations of each body style, and also covers the various features of both models. I believe this would have been a pocket reference for a dealer or salesman. Printed 11-15, Detroit.
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That is a combination of materials about a program but together to invite Shareholders into the dealers to view the new 1953 models and features.
This includes a Company letter to the dealer explaining the program. A copy of the shareholder invitation brochure, and an invitation card. -
This is the 1951 Packard Pointers No. 26 issue. This was a newsletter for Packard Salemen. This issue covers the Master Salesmen Club, and how to qualify for it. It also shows the current points standing of Salemen around the country.
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This was a small 4 page salemen pamphlet that includes the New York pricing for the 1938 Packards, as well as selling features and specs.
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This is the 1951, No. 24 issue of Packard Pointers. This was a newsletter that was send to Packard salesmen to give them "pointers" on how to tell.
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This is the Packard Standard Eight Facts for Models 726-733. I believe that was similar to the Salesmen Fact books or Data Books that were used in the later years.
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This is the 1956 Power Pack - Weekly Salesman Training Vol 10-15.
Published Weekly by the Packard-Clipper Division Sales Training Department. A compilation of powerful selling ideas and suggestions for building selling power. -
These are the Accessories pages of "Carefully-Planned Appliances Approved by the PACKARD engineering department" and are abstracted from the 1934 Packard Sales Information book.
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This is a copy of an original dealer price list that lists all the various Packard models for 1912 and their respective "List" and "Net" prices.
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This is the 1955 Dealer Book. It contains the paint chip samples and color schemes as well as upholstery samples for the 1955 Packards and Clippers. It also contains V8, Ultramatic and other technical information.
**UPDATED: Upholstery Link fixed** -
This is special issue of Automotive News commemorating the 40th anniversary of the Packard Motor Car Company in 1940. Packard provided hardbound personalized copies, with the dealer or distributor’s name imprinted on the cover of this special issue, for use of their sales and service staff, and for display in their show rooms and customer waiting areas. It is interesting in that there is a good history of the Packard Motor Car Company to that time. Also interesting are the advertisements from vendors to Packard and other businesses in the automobile industry congratulating the company on its accomplishments.
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The availability of optional equipment wasn't always clear from the showroom literature or even the parts catalog, but it was spelled out for the dealers for the purpose of ordering and pricing vehicles via factory-issued Trade Letters, which are rather hard to come by these days.
To help decode build sheets and production orders and figure out what equipment your car came with as standard and what else was available, optionally, this information has now been summarized in a format similar to what you might have seen in sales brochures in more recent years. -
The availability of optional equipment wasn't always clear from the showroom literature or even the parts catalog, but it was spelled out for the dealers for the purpose of ordering and pricing vehicles via factory-issued Trade Letters, which are rather hard to come by these days.
To help decode build sheets and production orders and figure out what equipment your car came with as standard and what else was available, optionally, this information has now been summarized in a format similar to what you might have seen in sales brochures in more recent years. -
This is the 1941 Dealer Information relating to pricing, specifications, colors, upholstery, accessories, equiptment, and factory delivery in the United States.
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This is 1941 Trade Letter T-3047. This Trade Letter covers the Optional Paint Schemes and Standard Upholstery for the 1941 Model Packard Cars. This supersedes T-3025.
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This is the January, 1951 Issue of "Packard News" this was the internal Newsletter that was sent out to the dealers, and factory workers.
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This is a very interesting letter from PMCC to all the dealers and salesmen on how to properly demonstrate the Torsion Level suspension that was new for 1955 to customers.
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This is the 1929 Price List on Packard Approved Accessories. This provides the pricing and the index to the Packard Accessory Catalog Index No. 500. (March 1st, 1929)
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This is a list of the available Factory Production options and the code for each option for the 24th-25th Series Cars (1951-1952).
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This is a list of the available Factory Production options and the code for each option for the 24th-25th Series Cars (1951-1952).
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Here is the complete Master Motors Builder booklet. This includes the X-24 information previously posted as well as information about other engines that Packard made (boat, tanks, etc).
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This is the Dealer Book which contained all the Paint Schemes and Upholstery samples for the 1956 Packard and Clipper lines.
The paint section is for illustration purposes only and are no true to color. The actual paint named colors are on the last page. -
This is a Packard New Car Retail Delivery Inspection Sheet that I vector traced from an original one. So you can use this to print your own sheet and keep it with your car. This may be a fun thing to have in the glove box for those of you that take your cars to shows. These sheets were filled out for every car received by the dealer, and also at 1,000 and 3,000 mile inspections.
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The manual was part of Packard's Service Training program and covered the Scientific Diagnosis of car problems. This manual does into details of using all the various scopes and electronic instruments that were available in the Packard Service departments. Printed June 1951.
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This manual was part of Packard Service Training Program for the dealers and covered the delivery and prep of new cars received from the factory. Circa 1949.
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The manual was part of the Packard's Service Training program and covered the mechanical and appearance reconditioning of used cars. Circa 1950
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The manual was part of Packard Dealer training and covered Parts Management and Merchandising. Thigs such as setting up part displays, inventory and other operations related to the a Dealer's Parts Department are covered. Printed March, 1950.
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This is the 1949 Accessories Price Book. This was used by the dealers to order accessories and diaplays for the dealership.
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Here is the 1948 Fact Book. This is a great piece to look at. It guess through all the features on the car. It explains engine internals, suspensions, and all the other various systems of the car. This is a very nice piece.
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Here is the 1952 Salesmen Data Book. If you have never looked through one of these they contain alot of information. They were used by the salesmen at the dealers explain features. It shows color pictures of every model, and explain on the different systems on the car.
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Here is the 1946 Salesmen Data Book. If you have never looked through one of these they contain alot of information. They were used by the salesmen at the dealers explain features. It shows color pictures of every model, and explain on the different systems on the car. This one is very interesting as it was the first one after the war and gives a little history on the company, and talk about some of Packard efforts duing the war.
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Here is the 1956 Salesmen Fact Book. If you have never looked through one of these they contain alot of information. They were used by the salesmen at the dealers explain features. It shows color pictures of every model, and explain on the different systems on the car.
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Here is the 1954 Salesmen Fact Book. If you have never looked through one of these they contain alot of information. They were used by the salesmen at the dealers explain features. It shows color pictures of every model, and explain on the different systems on the car.

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