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Henry Lawrence Packard Motor Cars

General Info

DealerPic

Address1:

125 North Guadalupe Street

Address2:

City

Santa Fe

State/Province:

NM

Zip/Postal Code:

Country:

USA

Updated:

2010-02-27

Historical Entry: (Added by: JW on 2010-02-27)

Henry Lawrence was the Packard dealer in Santa Fe, New Mexico from the mid-1930s to the mid-1950s. He had his business in three locations. First, he and his partner (brother-in-law) George Emblem had their dealership on the corner of West Palace Avenue and Burro Alley. A multi-story office building, the Bokum Building, now occupies the site. Later on, during World War II, after he had bought out Emblem's interest in the business, he relocated up the street to 110 West Palace Avenue. It was located across the street from the Fine Arts Museum and the St. Francis Auditorium. The First National Bank of Santa Fe parking lot and former drive-in teller booth now occupy the site. In 1948 he built a new, modern facility.

 

The photo shows his new business location, as it was first occupied. It was located on the corner of Johnson and Jefferson (later named North Guadalupe Street) streets, at 125 North Jefferson Street. It was a pre-fabricated metal frame building of a stressed member design. This design resulted in the floor area being free of any roof supporting beams. It had a rounded Quonset Hut roof and the required Pueblo-style facade. We often referred to the outside appearance as "Early Pueblo Industrial". For the opening of the business he featured a 1949 Custom Sedan (2252). It can be seen in the showroom window. I recently became reacquainted with this wonderful old car, but that is a story for another time.

 

After the Packard dealer days he took on, for a short time, Hudson and Rambler sales. In the late 1950s he built an auto repair garage around the corner at 310 Johnson Street. He leased the dealership property to a series of tenants, including the location of the first VW dealer in Santa Fe; a hot tub store; art galleries, and other non-auto businesses. The longest staying occupant was the Honda motorcycle dealership. Many people still refer to the property as the old Honda place, not the old Packard place.

 

He died in 1993 and the family sold the property in 2001. It is now the site of the Awakening Sanctuary and Museum. The property is now for sale.

 

John W. Lawrence

Austin, Texas

 


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