Re: 75 years ago this week...

Posted by 58L8134 On 2014/11/10 10:33:04

Hi

Air conditioning was a big deal in the 1930's. Carrier started promoting it, did so by getting movie theaters equipped as patronage dropped off severely in the summer months. Anyone who has been in an old theater without it in the summertime will instantly understand.

The very idea of cooled air in the summer was luxurious and even decadent.....so the wealthy went for it first. Then everyone else wanted it after they sat through a feature film for the first time in mid-August. Automotive A/C was just the inevitable next step.

Steve