Techincally this photo was not taken in Detroit, but rather at the Packard Proving Grounds in Utica (now Shelby Twp,) Michigan. This is but one of a series of photos taken by LIFE magazine photographers on Sept 1, 1940 for an introduction party for the 1941 models.
Party was a huge affair drawing dealers from around the country. A huge tent, stage and bleachers were constructed to hold the crowd. Notice the number of buses used to bring the visitors from the plant in Detroit.
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