Re: Why no Packard in a "Packard"?

Posted by Mahoning63 On 2012/4/11 12:49:06
Guy - you are quite right about the M-B connection. Here's an informative link:http://jalopnik.com/5770530/a-studebaker-300sl

My comment about Studebaker's board wanting out stems from the events that immediately followed the '59 Lark's success. Harold Churchill fathered that car and wanted the brief but healthy profits directed toward a new design. His plan was rejected by the board. From what I have read, they just didn't see the value in car production anymore.

My comment about opposites refers to the idea of a fitting farewell for Packard. In the eyes of the board, Packard was done. The ensuing Packardbakers were, from what I understand, simply an anti-dealership lawsuit tactic and were never meant to honor anything more, certainly not the grand old marque. Perhaps the deal with M-B was the next step in this strategy. All pretty sad because Packard, imho, still had control of its destiny as late as 1952-55 but it's president in those years was in way over his head.

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