Re: Why no Packard in a "Packard"?

Posted by Mahoning63 On 2012/4/15 19:54:56

Good point. I don't think the press started the slide but they may have caused some potential sales to evaporate, particularly near the end. My feeling is that they were simply doing their job and that folks had a right to know what was going on behind the scenes. It was Packard that started the slide and pushed it most of the way. As an example pertaining to 1956 specifically, 4-door hardtops were the big new rage and the public was buying them up. All the GM brands had one this year, Buick and Olds having started the trend the year before. Chrysler Corp. had them across the board too. Ford, Merc and the new Rambler also did. Lincoln and the big Nash/Hudsons didn't, Lincoln getting one the following year and the big AMCs scheduled for extinction. And what of Studebaker-Packard? Nothing.