Re: Don't see many of these

Posted by 58L8134 On 2012/12/1 9:00:40

Hi

Yes, it's a shame one doesn't see more of these 2103 Super Eights, shame they weren't the majority of their sales volume for those postwar years. They were comparable in size, specs and price opposite the bread-'n-butter volume Cadillac 62 that dominated the segment. Unhappily, the 2103's were nearly invisible in a market saturated with Cadillac 62's.

Packard should have pushed the 2103 Super Eights has their standard bearer rather than the Clipper Six and Eight, limiting the juniors availability, much as Buick did to the Special in deference to the larger, more expensive (and profitable) Supers and Roadmasters. For Packard, it could have begun the change in perception of their cars as primarily medium-priced back to that of an exclusively luxury carmaker. If they needed additional justification, utilizing the limited material supply available to build higher unit profit models to sell into a raging seller's market should have been enough.

Steve