Re: 1953/4 Caribbean 4-door hardtop sedan exploration
Posted by Mahoning63 On 2020/4/3 14:25:20
"For the market size, I would like at the actual lwb market at the time ; Cadillac plus a few Lincolns and Imperials, and apply a reasonable share, say 30%, for the analysis. Cadillac was pretty much setting the market price, so you have estimates of volume, price, and cost. Bring it to the Board."
Turns out we had the data, just had to plot it. The years 1953 through 1956 are projections (given that we are studying this in November 1952).
Because we think we can increase the market rather than simply reapportion its current size, we are showing the 3-row market continuing on its projected course and overlaying our car increasing the market by 30%. Our car's numbers would not change were we to gain 30% of an otherwise fixed market; rather, Cadillac and Imperial sales would decrease.
The key to our car being successful is appeal in the market and investment and material cost. The less it costs to bring to market, the lower the amortization burden.
If we can somehow get control of our production, be it at Conner or in some other facility (none of which are affordable at this time), then we would be able to minimize the labor portion of total piece cost and have a good chance of reaching or beating the MSRP target shown in graph.
Attach file:
(50.19 KB)
Turns out we had the data, just had to plot it. The years 1953 through 1956 are projections (given that we are studying this in November 1952).
Because we think we can increase the market rather than simply reapportion its current size, we are showing the 3-row market continuing on its projected course and overlaying our car increasing the market by 30%. Our car's numbers would not change were we to gain 30% of an otherwise fixed market; rather, Cadillac and Imperial sales would decrease.
The key to our car being successful is appeal in the market and investment and material cost. The less it costs to bring to market, the lower the amortization burden.
If we can somehow get control of our production, be it at Conner or in some other facility (none of which are affordable at this time), then we would be able to minimize the labor portion of total piece cost and have a good chance of reaching or beating the MSRP target shown in graph.
Attach file:
(50.19 KB)
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