Re: 1953/4 Caribbean 4-door hardtop sedan exploration

Posted by bkazmer On 2020/4/3 15:05:27

This feels realistic as a discussion - so I'm afraid the next round is inevitable.

Marketing and sales as usual projected a hockey stick growth. Engineering, production, finance, and probably general management were not amused, and asked why this should happen.

Assuming the current market size and shares, getting all the Imperial and Lincoln business would still not offer attractive volume, so we need to take share from Cadillac. Pricing like Imperial will likely result in the type of share they now have.
So can we field a vehicle at Cadillac's price point and make a profit, assuming 30% of the current market's volume after 2 years?

Why will someone buy the Packard instead of the other three players? And what will Cadillac's reaction be if we succeed (they have the ability to slash price).

Oh dear, that felt like being back at work again.