Re: Confidential Information for Cadillac Retail Salesmen

Posted by Mr.Pushbutton  On 2013/9/16 16:02:53

One other factor GM had in their arsenal was GMAC, they didn't offer Cadillacs through GMAC until the dark days of the depression, then to move product they offered GMAC financing for the first time. After the war this paid off in spades for GM. The local Packard dealer was still at the mercy of the local banker, who could, and did charge whatever he wanted for that loan.
On the product side the Cadillac had the buzz around the water cooler, the V-8 engine and Harley Earl's lower cowl and beltline really made products like the Patrician seem old and stuffy. The Chrysler was an enticing product for that year, except for the transmission, as 58L8134 mentioned. The Chrysler Hemi was copied from the Cadillac engine, verbatim.
The Hemi head was the only difference.