A Marketing Anomaly to Ponder

Posted by 58L8134 On 2014/7/29 11:09:28

Hi

For the 1948 introduction, the 22nd Series convertible was available months before the sedans but fast forward to the introduction of the new 1951 24th series and the convertible and Mayfair hardtop trailed the sedan by months? Wonder why they made such odd marketing decisions?

Steve