Re: A Marketing Anomaly to Ponder

Posted by Owen_Dyneto On 2014/7/29 12:31:03

Perhaps tooling etc. took more time to complete. For the 22nd series introduction the initial emphasis was on the convertible because there had been none in the line since 1942. But to me the more interesting question is why those two models were (originally) introduced in the base 200 series and not mid- or top-of-the line models. OK, so they quickly elevated them to the "250" status, but still poor placement in the product line IMO. It took until 1954 for the Convertible to become a senior car!