Re: 23rd Series Missing Model Mystery

Posted by bkazmer On 2018/8/6 15:00:22

The 22nd Series Super 8 convertible came out early, in fall 1947. Recall that there had been no factory convertible since 1942, so it benefitted from pent up demand. The Super DeLuxe 23rd sales should be compared to this model. Thus both 23rd convertibles sold really poorly compared to their 22nd series analogs. I suppose that Packard may have been concerned with Eight Deluxe convertible sales cannibalizing Super Eight sales, but why should this be true anymore than in the other body styles, especially after the wheelbase difference with the 23rd's? So I think a relatively cheap to tool Eight Deluxe convertible would have resulted in more total Packard sales. The real issue, though, was that Buick has new styling in 49, and Cadillac had a new engine, whereas Packard was facelifting 48