Re: Synopsis of forces and events leading to '48-'50 styling
Posted by Mahoning63 On 2020/3/19 9:30:19
Thanks and great suggestion! Have lowered the rear bumper and added side trim, now looking more Packard-like. Skirts are slightly lower as a result. Note that this and earlier version use shortened rear bumpers compared to Lincoln's forward extending version.
Looking at the situation at a higher level it seems that maybe Packard needed to strike several deals. On the high end with Lincoln, the end result being that Packard might have gotten out of body making completely unless it could have convinced FoMoCo to let it make the Cosmopolitan. Maybe it was the case that the only way for Packard and Lincoln to make a serious assault on Cadillac would have been to join forces. Such a strategy might have served both well for many years but... you just know that Ford would at some point want to gobble Packard up.
FoMoCo didn't need scale at the low end but Nash could have used it. Their fastback served them well from '49-51 and they sold quite a few of them. By 1952 a notchback was needed so they made the switch. I think there was opportunity for Packard during all these years. Mason saw it, that's why he approached Alvan Macauley in 1946 and again in 1947 that culminated in a proposal to the Board in February 1948. But like Ford, Mason was inherently a gobbler. Packard would have needed to keep an arm's length from all would-be turkeys.
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Looking at the situation at a higher level it seems that maybe Packard needed to strike several deals. On the high end with Lincoln, the end result being that Packard might have gotten out of body making completely unless it could have convinced FoMoCo to let it make the Cosmopolitan. Maybe it was the case that the only way for Packard and Lincoln to make a serious assault on Cadillac would have been to join forces. Such a strategy might have served both well for many years but... you just know that Ford would at some point want to gobble Packard up.
FoMoCo didn't need scale at the low end but Nash could have used it. Their fastback served them well from '49-51 and they sold quite a few of them. By 1952 a notchback was needed so they made the switch. I think there was opportunity for Packard during all these years. Mason saw it, that's why he approached Alvan Macauley in 1946 and again in 1947 that culminated in a proposal to the Board in February 1948. But like Ford, Mason was inherently a gobbler. Packard would have needed to keep an arm's length from all would-be turkeys.
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