Re: Synopsis of forces and events leading to '48-'50 styling

Posted by Packard Newbie On 2020/3/24 1:04:19

Very interesting report, Dave - thanks for digging up and posting. It's hard to believe that in the late 30's, with the cheaper cars piling up the sales units, Packard was reduced to making less than $10 a car!! Also, not to nit pick, but some of those numbers didn't add up for me... maybe I'm doing something wrong?? Like in '31 where it shows a $.8M loss ($800,000) with 9010 units in sales - I get a unit loss of $88, not $757. And in '38, with a $1.6M loss ($1,600,000) and 50260 units of sales, I come up with a $32 unit loss, instead of $318. Am I computing that wrong?? In '34, a $7.3M loss in sales ($7,300,000) and 6265 units would be a loss per unit of $1165 and THAT agrees with your report??? Chris