Re: Synopsis of forces and events leading to '48-'50 styling

Posted by bkazmer On 2020/3/24 9:44:08

really interesting. 39 -41 look badly mismanaged. The volume is decent and they are not making decent money. I think this suggests that the margin on the 110 and 120 was too skinny.

How can you lose money in 1946 using existing tooling in a seller's market?

I think a theme is that after the mid thirties Packard didn't have sufficient market share in any segment to set pricing, and the higher costs of a lower volume producer squeeze margin.