Re: 1949 Packard dealer book, anyone seen this before

Posted by HH56 On 2022/7/23 9:59:59

Packard was not alone in having the dealer showroom albums. You will sometimes see them on ebay for other brands as well.

Apparently back in the days when a salesman would come to your house bringing along a car to take the potential customer out for a leisurely drive or the customer would visit a showroom and a salesman would actually take the time to sit down with a customer and explain the features of the new models in detail books like these were equivalent to todays video presentations.

There is a 55 dealer album in the literature archive. On that book some of the pages are interactive although the actions cannot be seen in single photos of the pages. One page has a color wheel that you can turn and watch the various color and upholstery combinations available for the Caribbean rotate into view. Other pages have a portion you pull out to demonstrate what happens with the Torsion Level system, others have a cutaway that rotates showing internal features of the new V8 or how the Twin Ultramatic works with the new ability to use low range for faster acceleration.https://packardinfo.com/xoops/html/modules/archive/content.php?op=&catID=13&ContentID=174

It would really be nice if you could take some decent photos or scans of your book and send them to BigKev to add to the archive.