Re: 356 CI Compression Ratio

Posted by TxGoat On 2023/12/30 12:54:03

Concerning advertising, Packard made some adjustments when marketing the 110 and 120 lines in an attempt to achieve a broader popular appeal. The also revised and (to my thinking) improved owner's manuals for the junior lines, since they expected 110 and 120 owners to be more likely to drive and service their own cars as compared with Senior model customers.

Most all automotive advertising changed in the 1930s, with more color and emphasis on style, comfort, features, and performance, along with more contemporary vocabulary and less emphasis on technical aspects.

In the USA, the whole automotive scene was different in the 1930s and beyond as compared with earlier times. Roads were better, and traffic was heavier and faster, and more and more people demanded more than basic transportation, even in low priced cars.

A great many people already had cars, and a good many had owned several, and they were looking for a BETTER car than what they had been used to. Advertising was reaching most people via radio and newspapers and popular magazines, and not just those who read National Geographic, Literary Digest, or Country Living.

In my opinion, many of today's TV car ads are the worst ever, with many of them having much in common with MTV video rubbish.