Re: Why Trim Differences on Clipper

Posted by HH56 On 2012/6/5 11:11:35

Marketing and the price point aimed at it's competition .

Clipper Deluxe was the lowest cost and was the plain jane. Almost everything was optional & chrome reflected that. The Super was slightly more adorned at a little higher cost and with more options standard. The Custom was at the top and could be fitted out to be almost equivalent to a Packard model -- albeit on a shorter wheelbase & without the Packard styling cues. The more upscale the model, the more chrome and doo-dads that came with the car to justify the additional cost. Having said that, even the lowest cost Clipper was a quality product.


If you want to download the 55 dealer album, it pretty much tells the story. There are some comparisons in back as to how a model stood against another mfgs offering in the same price range.https://packardinfo.com/xoops/html/modules/article/view.article.php?174