Re: Small "dog dish" wheel covers?

Posted by 55PackardGuy On 2010/3/7 19:34:53

One of the few "made-up" badge names that plugged along for years as its own brand, with lots of loyal followers, was the lowly Plymouth. Usually considered a step down from the old revered Dodge name, but for many a desirable distinction.

Ford made it happen with Mercury as well. Quite a distinctive difference and marketing niche. And the Lincoln was definitely distanced from the plebian Ford.

Pontiac could have been considered a "created" badge marketed by GM, although GM didn't create it. Did it ever exist as a corporate entity apart from Oakland and GM?

All this probably interested Nance for marketing purposes. It had worked well for other corporations who had kept distinctly branded autos to suite distinct markets. But I think he was dealing with a mindset that had been built up over the years, and was not going to be easily changed. Packard fans wanted their Clippers, but I think few outside the faithful were interested in a "new" line of cars that did not have a really new name and identity. And no way did Packard have the marketing clout at the time to introduce a new brand of car, as opposed to a new badge (like the Executive(.

Blah blah blah... I should just mention, on topic for a change, that there was quite a discussion with the proud owner of just these "dog dish" wheel covers AND trim rings, posted here or on the AACA boards awhile back. Might be worth a search.