Re: Packard V-8 CID race What if?

Posted by Jack Vines On 2011/2/12 12:34:18
Quote:
I've been on Hemmings/Rich Lentinello's case for years on the subject of continuing egregious factual errors. Some people just refuse to listen.


You and me both, Fred! I've gotten the same aggressive responses from Lentinello. It's amazing to me he's kept the job all these years. I guess wider marketing, higher circulation and cheap freelance writers is way more important to Hemmings than the articles being accurate and the facts checked.

The best in the field, Automobile Quarterly and Road & Track, for example, have an errata section and will graciously thank those who add knowledge. Lentinello is the only editor who in fifty years has gotten hostile with me for correcting errors or offering a differing opinion.

Once he actually phoned me to chew me out. "You so-called experts just take the magazines to nit-pick our stories about your cars. Most of our subscribers are the 99% who own one hobby car and don't know much about it and those who don't even own a collector car but want to someday. Ours are general interest magazines which features different cars each month. Your marque clubs can have the discussions on what color the bolt heads should be. That's not our focus."

Bottom line - he knows they get some of it wrong every month and he doesn't care enough to try to get it right. That would cost too much.

jack vines

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