Re: This ad would've made all the difference --

Posted by su8overdrive On 2012/5/9 19:02:35

Thank you, Oz, Wizard Emeritus.

Meanwhile, the divider window is certainly a curio, but the big picture is why oh why couldn't Packard in the US have so smoothly, adroitly, upmarketed the juniors as the above English ad, instead of the clumsy downhome hokum most of the junior ads were, increasingly so 1938-on?

The English learned long ago that Main Street do not want to view themselves as Mainstreet.

Of course, everything today is "upscale." When have you ever seen anything advertised as downscale? Yet Packard managed to do just that in their 1938-on domestic junior ads.