Re: August 15, 1956.

Posted by Owen_Dyneto On 2012/8/15 17:23:34

On the flip side, Studebaker's period of ownership of Pierce Arrow was quite beneficial to Pierce at a time Pierce was on the verge of the big tumble to oblivion. Studebaker lavished plenty of money on Pierce, helped them develop that fine series of Pierce straight 8s (with some sharing from the Studebaker 8), enough $ to develop the Twelves, the Silver Arrows, and more. And took the burden of some coach building from Pierce, albeit to also help them reduce their own unit costs. IIRC correctly Pierce was then bought from Studebaker by Wall Street financial interests at the time Studebaker went into the financial soup themselves.

In my view Studebaker's most damaging deception to Packard was the misrepresentation of their break-even volume.