Re: Packard & Hudson proximity

Posted by Mahoning63 On 2013/2/23 14:44:25

Thanks Steve and great design suggestions. Amazing the number of possibilities that keep popping up. Here's an alternative line-up that may have saved money while still delivering good sales. Rather than Hudson tooling unique panels for its version of the large step-down, walk away from that market and divert the tooling money to a Jet GT, letting Packard sell in both the Patrician and Cavalier price ranges. To save even more money perhaps the Packard could have been offered exclusively as a 4 door and in three versions: sedan, hardtop and convertible. The last two would be created with a saw just as Hudson did its hardtop and convertible. For the Jet, offer in 2dr sedan, 2dr hardtop and 2dr convertible, again compliments of the saw. Volumes still pushing 200,000 total. All Packard and Hudson dealers would be dualed and have a very full and appealing showroom. Former Hudson Hornet owners would be instructed by sales that the step-down unibody is underneith the Packard so feel free to buy! One thing Nance always wanted was an overhead cam engine. Perfect, tool two OHC Six engines at Utica to replace Hudson's old engines and let Packard shoppers looking for a 2 door know that a Packard engine is inside the Jet, as is Torsion Level for the Jet Custom.

1955 prices:

Hudson Jet 232 Six $2100
Hudson Jet Custom 262 Six $2600 w/Torsion-Level
Packard Panther 320 Eight $3300
Packard Panther Custom 352 Eight $4200 w/Torsion-Level

Packard could have eventually offered a 2dr Panther once the financials improved.

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