Re: "Packard's Four-Year Plan" on YouTube

Posted by 58L8134 On 2013/9/30 18:59:01

Hi

Interesting videos indeed, reveal the domination of GM promotional techniques for the Junior cars. Here's part one:https://www.youtube.com/watch?v=IPKvbP-nWwY

Recalling that Bill Packer was recruited from Chevrolet to lead sales management, this 1935 episode of Chevrolet Leader News shows what Packard was in for my hiring him.https://www.youtube.com/watch?v=DqamLa7RePA

Playing to the lowest common demoninator certainly was something Bill Packer understood.

Steve