Re: One Story Assembly Plant What If?

Posted by Steve203 On 2014/6/9 0:21:29
PS: I'll have more comments later on the Studebaker off the Packard Clipper platform....like the idea!


Here are some clays that Packard did for the 56 Clipper, the intent being to establish the Clipper as a stand alone brand, which was resisted by dealers and customers. The front does not have the Packard grill shape, like the production 56 Clipper had. I think it has a bit of a Mercury look to it. The rear view, especially the driver's side taillight has a very strong 56 Chrysler look to it. The dash looks like it was proposed for the Patrician, but it looks a lot cheaper than the dash the Patrician, and Clipper received for 55/56, so I'd say that qualifies it for a Studebaker.

The only thing I'm not sure about would be the timing of the Studebaker buyout. I'm after three things from Studie: the parts inventory as that would produce immediate cash flow from supporting Studies already on the road, the brands and trademarks, and the dealers.

If I bought Studie as a going concern, I could do it with stock, which is how Packard did it. Downside, I'd also aquire Studie's debt, $7.5M, which isn't really that bad compared to what AMC had, and Studie's unfunded pension liability.

If I waited until Studie went bankrupt, which, the way they were going, could have been 55, I could duck the debt and pension liability. But then, I would have to pay cash for the parts, brands and trademarks. And buying these assets in liquidation would probably take a year. Could the dealers hang on that long?

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