Quote:
Mahoning63 wrote:
The scenario that I think would have been most realistic (and successful) because it would have taken into account the "need to lead" on both Nance and Romney's part, i.e. AMC and Packard would have remained independent, would have been where Packard made a Packard-based Ambassador or Hornet for AMC and AMC made a Rambler-based (long hood) entry Packard Clipper or, were Packard to have picked up Studebaker's name and dealers on the cheap, a Studebaker.
Knowing where Romney's head was at, probably any large platform was doomed at AMC. In the Nash/Studebaker scenario I laid out, the 56 Rambler would have replaced the Statesman 6/Champion. Then the stretch version of the 56 Rambler would replace the V8 Statesman/Commander. That would leave AMC trying to amortize a new senior platform over just Ambassador and President sales, and trying to maintain the Nash and Studebaker names just for those two senior models. Nope. What Romney did, killing both Nash and Hudson in favor of Rambler would have happened by the same time in a Nash/Studebaker scenario.
What crossed my mind was a Packard/Hudson merger to cover mid and luxury markets, with a marketing agreement with Nash to carry the Rambler at Hudson dealers. Not the entire Nash line. Just the Rambler, as a replacement for the Jet. That way, Romney builds the small cars he likes. Nance builds the big cars he likes, and they are both big shots. Then they do the AMC/Packard merger after Romney is elected Governor in 62.
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