Re: SP merger

Posted by Mahoning63 On 2015/4/4 14:46:16

Bringing Studebaker back into the conversation, sales of their '53 Loewy coupes might have given P-H some cause to consider a GT series. The logic would have been that the tall Jet sedan cost too much for what it could fetch, at least in the U.S. market, but a hot coupe of same material cost could sell for hundreds more. The new for '56 cars could have been paid for by the profits from the large '55s or, were the investors game, rushed for '55, Hudson body engineers putting to good use the army of Packard body folks now punching in at Jefferson Ave.

Here's an Italia clean-up in 2+2 coupe and convertible form that works in cues from this thread's large Hudson proposal. Am thinking maybe hidden headlights. Price would have been around $2,500. Volume, not sure but even if it was not much more than the '53-54 Jet the per unit profit would have been much higher, giving them a chance at profitability.

So this would have been Hudson's special play. For Packard, maybe a limo series based on its large new '55 sedan.

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