Re: Why did Packard abandon the shovel-nose grille?

Posted by Owen_Dyneto On 2016/1/13 12:25:03

Just the grille, or the entire concept?

If the former, IMO it just didn't represent the appearance or quality that potential Packard purchasers expected. If the latter, it sold for considerably less than the Eight ($1750 vs. $2350 for base sedans) but its cost was not sufficiently less - Packard lost a lot of $ on it and learned their lesson when it in concept was replaced in 1935 with the 120.