Re: When and how the luxury market dominance was being lost?

Posted by Owen_Dyneto On 2008/12/21 13:17:24

I look at it this way, once the decision was made to use the Packard-profile grille shell and all the other Packard styling trademarks and cues, what choice was there but to call it a Packard? And I'm sure that was always their plan.

If they had made the same car but removed all the Packard identifiers, what would you have had? Another Rockne, an Erskine, a Lafayettte, a Marquette? They all failed to accomplish much of anything for their owners with the possible exception of the Lafayette.