Re: Interesting connection

Posted by Guscha On 2017/1/17 2:01:30
Quote:
The Great Depression killed Pierce-Arrow, not Studebaker. The GD also killed Duesenberg, Hupp, Jordan, Peerless (as an automaker - the company went on to distribute Carlings ale), along with many others...


EC, there are many reasons to fail. The Great Depression (1929 - 1941) is one of them.

Wikipedia on Jordan: "...In 1927, the firm introduced its only significant misstep, the Little Custom, a luxury compact. Not only did consumers ignore the car, but its financial drain on the company was a leading factor in the takeover by bankers of JMC, leaving Ned Jordan as the company's titular head. Both Jordan and his wife began divesting their interests in the company in 1928..."

Wikipedia on Hupp: "...Sales and production began to fall even before the onset of the depression ..."

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