Re: Merger

Posted by Steve203 On 2017/1/23 1:55:43
Quote:

fredinflorida wrote:
Your comment brought back my last course in my senior year of business school taught by the Dean of the Business School. The class was divided into groups of five each and we became the Board of Directors for American Motors Corporation. Our job was to run and hopefully save the company. Our decisions were fed into a computer model and implemented and we received the results, cash flow, sales figures, bank balances etc. We could see our results weekly.We were either going down the tubes or saving the company. We were competing against other groups for a grade so we didn"t discuss what we were doing. We closed some plants, increase advertising with dealers, cut cost, etc, pushed certain models. Any way my group saved the company and won the competition. Great learning experience.


I would have loved to take a turn at that game. When I was in grad school we played a soda pop company simulation.

What year of AMC history did you start with? What options did you have? In what simulated year did you save the company?

My alternate history of AMC starts in 54, with the merger with Studebaker, making the Studebaker V8 available to Nash and thus avoiding the $10M spent getting the Potter V8 in production. Then shuttering the Kenosha foundry and engine plant, consolidating those operations in South Bend, as assembly in South Bend is closed. Use the footprint in Kenosha freed up by removing the foundry and engine plant to build a body plant next to the assembly plant to eliminate trucking assembled bodies from Milwaukee.

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