I despise Badge Engineering.
The last Mercury I remember being different from a Ford were the Turnpike Cruisers of the late 50's, and the Full size mercury line through atleast '69.
Everything else after that was grilles and Taillight swaps.
Remember the Lincoln Versailles of '76-'80 which were nothing more than Ford Grenada's with leather interiors and a Continental trunk lid?
The Ford Grenada cost $3700
The Merc Monarch cost $4500
The Linc Versaille cost $11,000
Can you honestly tell them apart?
The 1970's and 80's was Badge engineering at its worst.
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