Would it have been easier to salvage Packard than Studebaker?

Posted by Dan On 2010/11/15 10:47:29

Ran into an interesting quote from the following website/article -ateupwithmotor.com/family-cars/196-studebaker-lark-super-lark.html -

"Packard's fate was sealed as soon as Nance departed. In retrospect, it probably would have been the easier of the two brands to salvage, but Hurley and the board were counting on Studebaker's ostensibly greater volume, and Packard had lost its engine and transmission plant in the Curtiss-Wright deal. Packard endured two final, ignominious model years as an over-decorated Studebaker, and then disappeared for good."

I wonder if that's true, and given the business climate of the time, even possible?