Re: 1955-57 What-If Line-Up
Posted by ScottG On 2010/11/22 23:55:52
Quote:
Packard8 wrote:
I've always wondered why they didn't turn Raymond Lowey loose in the design studio...he did such a fantastic job with the 1953-55 Studebaker C&K "European Look" coupes and I assume he would have still been available after the 1954 S-P merger.
You're quite right about the Loewy designed coupes being beautiful machines. And, yes, I'm sure he could've come up with something beautiful for Packard. Here's the BUT: his Studebaker designs from the earlier 50's were running contrary to the move toward 'fins and flash' then becoming popular amongst the auto buying public. Consequently, the Studes didn't sell particularly well. I doubt that another of his euro-inspired designs would have fared any better for Packard especially later in the decade as the excess of American car design would've then been hitting its peak.
Of course his design work for Studebaker resulted in products that sure have aged a lot better than many of Mr. Earl's later GM efforts.
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