Re: Would it have been easier to salvage Packard than Studebaker?

Posted by Mahoning63 On 2010/11/23 16:16:37

Besides platform sharing across multiple brands, the biggest benefit of a large auto conglomerate is that it allows an exec to make a product gaff while not bringing the house down. There are also many drawbacks to bigness.

Packard should have gotten its own house in order before merging with anyone. Had Nance blown off Studebaker and nailed the '55s he could have circled back to AMC for merger and a common Packard/Hudson platform for '58. It wouldn't have mattered if Romney were against the idea, Nance's only task would have been to win over the AMC Board.