Re: Would it have been easier to salvage Packard than Studebaker?

Posted by 58L8134 On 2010/11/23 19:57:57

Hi

Given their lousy earning record over the prior decade, the lenders would have had to have a LOT of faith in the management's ability to turn things around.

Mason had the situation figured out in 1946-48, what a shame none of the other executives could understand the validity of his analysis.

Had the structural integration and shared body programs come to be in 1950-52, with volume lines amortizing major costs, Packard would have been able to return to purely luxury cars where it belonged.

Had they only listened to Mason.

Steve