Re: next generation

Posted by dadoc On 2011/12/25 1:30:11

When I was a teenager, my best friend's father had the local Pontiac agency. My friend would give me the details of the new models in late August. The local Chevrolet-Buick dealer was also a good friend and let me peruse the "confidential" documents and even let me order the cars. In 1975, I remember ordering a dark green Buick Electra Limited for the opening day...it didn't sell for some time, and I remember the rather pointed joke that Grandfather should but it (he preferred New Yorkers)...it finally sold when a timber man's wife wrecked her Cadillac. The sticker price, fully loaded was $8872--really expensive for the day.

Generally, Cadillac would run a television commercial on Wednesday evening during the news to announce the new models on sale the next day. Other GM cars were announced on Thursday when they went on sale. Ford usually announced the Friday of the same week. There were punch and cookie receptions in all the agencies. The new cars were carefully hidden in storage buildings, or in the Pontiac agencies' case, in the garden at the dealers Mother-in =-law's house.