Re: '66 Packard Model Car

Posted by Fyreline On 2012/9/13 19:42:22

While the business model for an AMC/Packard car makes more sense, I still can't get past customer resistance to any Packard based on what was still percieved by many as a Nash, or worse yet, a Rambler. While both of those were fine cars in their own right, they just didn't have the cachet that the Packard name warranted. Granted, some of the prewar Nashes were fine cars indeed and might have been able to carry it off, but let's face it, folks - those days were gone. George Romney had hitched his wagon to the smaller-car star. I absolutely buy the argument that a fine car such as the Packard would have enhanced AMC's market coverage . . . But I can't help but think that they would have trouble selling it.

Chrysler's 1964-66 Imperial didn't look all that bad versus the competition - after all, the overall Lincoln styling theme was very similar, and the Imp looked great compared to the 1964 Cadillacs. It didn't even compare that badly with the restyled 1965-66 Cadillacs. But still, it sold in much smaller numbers.

It would have made one swell-looking Packard, though!