Re: Packard & Hudson proximity

Posted by Tim Cole On 2013/2/22 17:25:56

Nance supposedly thought that the 200 and 250 models were "bleeding the Packard name white" which is a repetition of more of the same old carraige trade theory stuff. Well, if the V-16 didn't help Cadillac in 1940 how could building super expensive cars help Packard? Maybe Nance was just feeling desperate at that point.

I think the Ford and Chevy numbers tell the story. They pushed sales higher with the same tired products due to the implementation of floor plans. And the first OHV V-8 from Ford was rather troublesome to boot.

Granted Studebaker's "European Look" advertsing was a disaster (and downright dumb), but so was stuff like "For twenty years Mrs. Atwater Kent has owned Packards." So what? Can you imagine a campaign like "For twenty years Mr. Donald Trump has ridden in Lincolns"? More deterrent than stimulus.