Re: 1954 Packard What-If Showroom

Posted by 58L8134 On 2013/3/28 7:55:18

Hi

That's an impressive line-up, something that would have been totally unexpected from Packard. Had this arrived concurrent to the major restyles of competitors Olds, Buick and Cadillac, Packard would have had a better chance of staying in the running for sales. Standing pat when the competitors sprung attractive new styling was a formula for getting trumped in the market.

The Senior models would have become more impressive and luxurious, held buyer attention just when it was needed most. Juniors, with an improved trim and finish level not previously associated with most Juniors, should have enticed more buyers. No customer ever objected to being given more for their money.

Upgrading all models to be preceived as simply two different sizes of luxury Packards would have been a bold approach in a market long used to size and appearance as indicative of model status. One would like to think the buyers of the era would have responded positively.

Steve