Re: What SINGLE factor MOST contributed to the demise of Packard?

Posted by Mr.Pushbutton  On 2013/4/30 8:49:47

I've said it before, saying it again: Missing out on "the big dance" of corporate mergers of the 1920s was the beginning of the end. As Ross pointed out, when the all-steel body became the norm that one event decided who would live and who would die. The astronomical cost of retooling a body shell was doable if you had multiple lines to amortize the costs to.
Ad to that the 1950s Gestalt of "Might makes right" and all the independents were viewed as lame ducks, consumers were wary of being stuck with something they couldn't have serviced.