Re: What SINGLE factor MOST contributed to the demise of Packard?

Posted by Owen_Dyneto On 2013/4/30 10:32:53

While lots of interesting points have been raised, I believe the SINGLE most significant factor dates back far earlier and was the rise of the popular-priced car affordable to the masses and the shrinkage, in part a consequence of that, of the luxury market. Most if not all of Packard's subsequent decisions stemmed from this situation. A significant turnover point in the perception of Packard by those in the luxury car market came when the senior cars were no longer stand-alone cars but sharing bodies with the juniors.