Re: What SINGLE factor MOST contributed to the demise of Packard?

Posted by Guscha On 2013/10/16 1:36:47
Quote:
...BMW and Mercedes make smaller models that are no better than a Toyota but they sell at premium prices to people who would not be seen dead in a Toyota. Packard had the same thing going for them but they threw it away...

Rusty, the contrasting juxaposition creates certain doubt but could be a simple misunderstanding. According to Toyota the first export of a Japanese passenger car to the U.S. has been a "Crown".

Original Image

CNN says, it was in 1957. Before the merger a Packard has never seen a Japanese car on an U.S. road.
It is a matter of taste to call the Toyota "better".

Original ImageThe Gullwing and Sophia Loren (picture source: www.jakescarworld.blogspot.de).

But "smaller modells" exported to the U.S. from Mercedes or BMW, comparable to this sweet little Toyota? But again, it could be a misunderstanding.
Original Image Mercedes 300 (picture source: Mercedes Benz)

Original ImageBMW 501 (picture source: Bundesarchiv)

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