Re: What SINGLE factor MOST contributed to the demise of Packard?
Posted by Guscha On 2013/10/18 14:02:21
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To sell above the costs is the idea behind selling. To sell always above and beyond the costs contradicts the fundamental principles of market economy.
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I have certain difficulties to use the words "Mercedes" and "cheap" together within one sentence. "At home" means in Germany but in Germany Mercedes is always on top of the price list in every market segment.
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Company XYZ isn't successful because of Cadillac, Lincoln or someone else. First and foremost a company is sucessful because of their distinguished accomplishments (products, quality, delivery reliability, art of engineering, price structure, ...).
[picture source: National Geographic Magazine Advertisement]
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"...has always been sold at a premium here in the US, above and beyond the costs ..."
To sell above the costs is the idea behind selling. To sell always above and beyond the costs contradicts the fundamental principles of market economy.
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...They also leave their cheap, small models at home and only sell the upper tier cars here...
I have certain difficulties to use the words "Mercedes" and "cheap" together within one sentence. "At home" means in Germany but in Germany Mercedes is always on top of the price list in every market segment.
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"... I believe a big factor driving their mystique here and their sales they are currently enjoying is the fact that the two leading American Luxury brands of the last 40 years, Cadillac and Lincoln ..."
Company XYZ isn't successful because of Cadillac, Lincoln or someone else. First and foremost a company is sucessful because of their distinguished accomplishments (products, quality, delivery reliability, art of engineering, price structure, ...).
[picture source: National Geographic Magazine Advertisement]
Attach file:
(120.33 KB)
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