Re: What SINGLE factor MOST contributed to the demise of Packard?

Posted by Mahoning63 On 2015/2/22 18:29:48

Another factor that may have led to Packard's demise is how the company portrayed itself. This ad from 1937 shows the company in its full glory. No car is shown nor is one needed. Of course, such advertising would have been much less effective in 1951 because it is predicated on having a top drawer car that recognizes no superiors.http://www.oldcaradvertising.com/Packard%20Ads/1937/1937%20Packard%20Ad-05.html


Fast forward to today and we see Cadillac coming to the same realization re: luxury car buyers and what motivates them. I like it.http://www.bloomberg.com/news/articles/2015-02-19/cadillac-has-a-new-brand-strategy-and-it-involves-subtlety-and-fashion