Re: What SINGLE factor MOST contributed to the demise of Packard?

Posted by Mahoning63 On 2015/2/24 9:48:48

Absolutely, Steve.

Nitwit is the only operative word I can think of to describe Mason, Ferry, Nance and Barit in these years. Look at the tons of money they collectively spent on new product in the 1950-55 timeframe: a new compact Nash, a new series of large Packards, a new series of large Nash's, a new compact Hudson, a moderatley revised series of large Hudsons, a heavily revised series of large Packards. None fully successful, none part of a larger vision of consolidation, all contributing to ultimate failure save for one, the Rambler - and this only because there at last arrived a car guy to save the day, someone who was able to sift through the clutter and clear it out. The product clutter, the merger clutter, the multi-line showroom clutter, the visions of being a Big 4th clutter. IMHO the only merger that could have worked would have been the one that put Romney on top.