Re: new owner

Posted by Rusty O\'Toole On 2008/8/9 7:06:18

Packard made six cylinder cars more or less continuously from before WW1. There may have been a brief period in the early 30s when they did not make 6's but for most of the years up to 1947 they had a 6 cylinder model.

The Packard 6 in 1947, was their lowest priced model but don't be fooled. All Packards are quality products selling in the upper price brackets. The Packard 6 at that time sold against other 6 cylinder cars like Studebaker Land Cruiser, DeSoto, Chrysler Windsor, Fraser and Oldsmobile 76. These were medium price cars of the time, more costly than the run of the mill Fords and Chevies.

1947 was the last year for a Packard 6. This was mostly a marketing decision. Packard management decided to position the Packard in the upper medium price and high price bracket. They were after the steady conservative upper middle class, professional and business clientel. To this end they offered eight cylinder cars exclusively starting in 1948.