Re: Ex-Packard Designers

Posted by Rusty O\'Toole On 2014/7/19 16:39:07

If you study sales figures from the fifties you will see that when a car came out with a completely new style, sales went up. When they repeated the same style (with minor changes) sales went down by about a third. Each year without a new style, sales dropped another third.

When they came out with an all new style, sales went back up (if the new style caught the public eye).

This is why major facelifts became popular, in hopes of stretching a design out a little longer without killing sales. By the late 50s GM adopted a policy of major facelifts every year, and all new bodies every 2 years.