Re: driveaway

Posted by Guscha On 2014/11/28 23:25:46
Quote:
...Although rail shipment was the typical method used in that era, those mass drive-aways were great for dealer morale. Get those troops to the factory, wine and dine 'em, give 'em the sales pep talk, send 'em home full of vigor to knock a new sales record out of the park!...

Steve, Keith, it should have been a driveaway weekend, a kind of ongoing party with continual coming and going. The first Packard started Saturday morning, the last Sunday evening, always three per minute. It's amazing that the internet offers no pictures of that mass event (music, tombola, roasted suckling pig, ...) or the terms "driveaway" and "drive away" were not in use.

Original Image

photograph of the Packard plant and newly produced 1937 Packards, view from above. Inscribed on photo back; most appear to be; Packard six, fifteenth series, model 115-C, 6-cylinder, 100-horsepower, 115-inch wheelbase (various body types), and; Packard one twenty, fifteenth series, model 120-C, 8-cylinder, 120-horsepower, 120-inch wheelbase (various body types), portion of Packards involved in drive away of September 4th 1936, setting Packard Motor Car Co. Detroit, Mich.

Item # EB01d987

Photo courtesy of the Detroit Public Library, National Automotive History Collection and used with permission.

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